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Affiliate Marketing Program
The following information applies only to companies that are Partners of BalloonPlanet.com. If you are not a Partner, and would like to join our Affiliate Marketing Program, please visit the main Affliate Marketing Program page.
An Introduction For Our Partners — June 1, 2007
The Affiliate Marketing Program is finally ready, and we think it was worth the wait. The concept is straight forward — you refer customers to BalloonPlanet from your web site or phone, and we give you a commission from every referral that results in a sale. Your referrals will increase sales for other Partners, and the referrals of other Partners will increase your sales. An interesting twist to the program is that in addition to commissions received from orders referred to other cities, if you refer your local customers to BalloonPlanet for local deliveries, you will receive a commission on those orders.
How Much Do I Earn?
The Affiliate Marketing Program pays 5% on the value of merchandise, and does not include delivery/set-up fees. You will notice that the Affiliate account page shows only the value of merchandise purchased with each order.
The commission earning period for the Affiliate Marketing Program begins June 1, 2007.
Affiliate commissions will be paid quarterly using the following schedule:
First payment: October 15, 2007 — Orders delivered June, July, August, & September 2007
January 15 — Orders delivered October, November, December
April 15 — Orders delivered January, February, March
July 15 — Orders delivered April, May, June
October 15 — Orders delivered July, August, September
Commissions will be made only if the amount exceeds $25US. Any amount less than $25 will be rolled into the next earning period.
Investing In The Program
When we first introduced the concept by email many months ago, we announced that your participation would be necessary in sharing the cost of managing the program. In preparation for this, we increased prices for almost all products in the USA section of the web site in May 2007, with increases ranging from 8% to 25%*. These increases were also intended to off-set unusually high price hikes in early 2007 for gas and helium. With these price increases, in effect you are not paying Balloon Planet any more than you were before the program was launched.
Your share of the cost will be covered by increasing the current 4% Credit card/Fraud Insurance Fee. This fee will increase to 6% and will now be called the CIA Fee, an acronym for CARD, INSURANCE, AFFILIATE. With this change, the income from an order will be distributed as follows (the Processing Fee for each order is not affected and is not addressed here):
Sale: $100
CIA Fee @ 6%: $6.00
Balance: $94.00
Partner receives 80%: $75.20
Using this example, you can see that Partners will receive 75.2% of every order with the new program. Prior to this change Partners were receiving 76.8% of every order.
For specific examples of how the changes will affect you, below are comparisons of your income for three popular items, before and after the launch of the Affiliate Program.
A. YOUR INCOME BEFORE THE AFFILIATE MARKETING PROGRAMWalk-thru Arch: $295.00
Set-up/Delivery: $55.00
Total: $350.00
Your Income: $268.80
Birthday Singing Bouquet No 2002: $46.95
Delivery: $15.00
Total: $61.95
Your Income: $47.58
Birthday Bouquet No 100: $45.95
Delivery: $15.00
Total: $60.95
Your Income: $46.81
B. YOUR INCOME WITH THE AFFILIATE MARKETING PROGRAM
The following figures DO NOT INCLUDE commissions which would be added if the orders were the result of your own referral.Base Price for Arch: $325.00
Set-up/Delivery: $55.00
Total: $380.00
Your New Standard Income: $285.76 (Increase of $16.96 or 6.3%)
Birthday Singing Bouquet No 2002: $59.95
Delivery: $15.00
Total: $74.95
Your New Standard Income: $56.36 (Increase of $8.78 or 18.5%)
Birthday Bouquet No 100: $49.95
Delivery: $15.00
Total: $64.95
Your New Standard Income: $48.84 (Increase of $2.03 or 4.3%)
C. YOUR INCOME WITH THE AFFILIATE MARKETING PROGRAM + COMMISSIONS
The following figures INCLUDE commissions added because the orders were the result of your own referral. The increases are compared to earnings prior to the Affiliate Marketing Program.Base Price for Arch: $325.00
Set-up/Delivery: $55.00
Total: $380.00
Your New Standard Income: $285.76
Your Income With 5% Commission: $302.01 (Increase of $33.21 or 12.4%)
Birthday Singing Bouquet No 2002: $59.95
Delivery: $15.00
Total: $74.95
Your New Standard Income: $56.36
Your Income With 5% Commission: $59.36 (Increase of $11.78 or 25%)
Birthday Bouquet No 100: $49.95
Delivery: $15.00
Total: $64.95
Your New Standard Income: $48.84
Your Income With 5% Commission: $51.33 (Increase of $4.52 or 10%)
*The new fee structure begins August 1, 2007.
How To Get Started!
1. Complete the online application form, but only after Sunday, June 3, when the final programming will be completed. If you enroll prior to this date, you will need to repeat the process.
Important: We have programmed the site so that you can register using the same login for the Affiliate Program that you currently use to login and view your BalloonPlanet.com orders (Partner Login). Registering with any other login will cause one big mess for ya.
2. Once the application is completed, you can view your new Affiliate account page. From this page look in the left column and click GRAPHICS. From the choices shown, decide which logo design and size will work best for your web site. Have your web master upload the link shown directly below the selected logo.
Note to web master: When copying this link, insert the Partner's company name as shown here in bold:
. . . www.balloonplanet.com/balloonthrills/?affiliate=(affiliate code appears here) . . . .
This will link to the BalloonPlanet home page with the Partner's logo. With some Partners, this insertion name may vary from the full company name. Use whatever name is currently used for the BalloonPlanet home page showing the Partner's logo. For example, The Red Balloon Company uses only "redballoon" for its BalloonPlanet home page. You can view this by going to www.balloonplanet.com/redballoon. Check with Jim Parker in the Seattle office if you have questions (866-340-1268).
3. Update your phone message to include only the BalloonPlanet phone number. You no longer want to direct customers directly to the web site through a phone referral. If your customers go from your phone message to our web site, there is no way for us to track the referral. On the other hand, if they call us, we can enquire as to what source lead them to BalloonPlanet.
The ideal script for phone message referrals is:
"To place an order for local or nationwide balloon delivery service, please contact our customer service partner, BalloonPlanet, at 866-340-1268, or visit us at balloonthrills.com"
Note: Your company's web address would be used instead of balloonthrills.com
How To Use Your Online Account Page
1. From any page of this web site, top right corner, click on AFFILIATE PROGRAM.
2. From the AFFILIATE MARKETING PROGRAM page, click on LOGIN. This will take you to your Affiliate account page (not your normal orders account page).
3. Once your Affiliate Marketing Program account page appears, use the links in the left column to navigate. You can view all of the traffic that has traveled from your web site to BalloonPlanet.com. You will also find orders that have been placed by these visitors and from customers you referred by phone.
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